The Open Agenda

Nice production… but what else can I do with it apart from watch a few clips? I would probably watch each one once unless they were really funny. Widgets need to allow the audience to get involved and mould the brand.
Check out the widget we have produced for Vodafone McLaren Mercedes featuring live telemetry from [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

In the latest in the ongoing display media revolution, you might want to read this article on Ad Ops Online.
What is outlined here is very much inline with most of the discussion in this area:
“These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display [...]

Nice little article over on Fuel for Thought., writtten by Tim Williams, President of the Ignition Group and author of Take a Stand for Your Brand
In a meeting with a major publisher yesterday we were asked how we compare to our competition. In a similar vein to the above post, our response was to show [...]

I love this article on MediaPost.
Combining Online Display Media and Search is what got us started – a kernel of an idea that could be a big one. The only part missing in the MediaPost article is the intrinsic consumer utility. The Open IMU wraps it all up: Display + Utility + Search + [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

We’ve found that adding a Clearspring widget using their “Add to sidebar” command in Launchpad only embeds it at the default size. If you are not confident with HTML you can use this workaround method to resize Clearsping widgets for the Blogger sidebar.

Step 1
Either click the “Get and Share” button on the Clearspring panel or, [...]

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]