The Open Agenda

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Enough already about how kids don’t get twitter and won’t use twitter, all is a matter of time.
Take for example:
MySpace: made possible by kids (blew it focusing too much on music however the twitter tie up is smart
Facebook: ditto – made possible kids (a tad older yet from dorm room to every bedroom)
Twitter: for [...]

All my problems are now solved!

As you have probably heard, the European Commission is to file suit against the UK after government officials failed to act against the controversial Phorm advertising system.
We already posted a few articles on this blog relating to behavioural targeting. Our stance remains unchanged. Behavioural targeting fails to address 2 fundamental issues:
1) It doesn’t not [...]

Today the Guardian announced it is to shut down the printing presses and from now on will be published exclusively via Twitter.

Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular [...]

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

There seem to be one or two interesting models developing out there that will put an end to the current recession. One of them is Doc Searls’ ProjectVRM (Vendor Relationship Management), which relies on human nature to prevail, resulting in a fair price that both the buyer and the seller are happy with. I think, [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]