The Open Agenda

Introducing the latest Open IMU: The Vodafone McLaren Mercedes 2009 IMU.

Inside this miracle of online display media you’ll find more utility than a hardware store. The features include:

Hundreds of photos and videos
Exclusive, dynamic news feeds
Information on all the teams and drivers: Vodafone McLaren Mercedes, Ferrari, BMW Sauber, Renault, Toyota, Torro-Rosso Ferrari, Red [...]

In this article from Businessweek, Ben Kunz discusses the impact of behavioural targeting on CPMs.
As always, it is our absolute pleasure to retort:
“Sounds a lot like the Emperor’s new clothes to me! There’s no doubt that behavioural targeting has a useful role to play in refining online communications – but let’s first take a deep [...]

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

Don’t expect any real insight here!
I have to admit I find this type of research kind of pointless in that it is very vague and subject to extremes of interpretation.
Am I suppose to deduce from this study that banners are more effective than ads with video, whilst on the other hand more people haven’t clicked [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

In the latest in the ongoing display media revolution, you might want to read this article on Ad Ops Online.
What is outlined here is very much inline with most of the discussion in this area:
“These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display [...]

Nice little article over on Fuel for Thought., writtten by Tim Williams, President of the Ignition Group and author of Take a Stand for Your Brand
In a meeting with a major publisher yesterday we were asked how we compare to our competition. In a similar vein to the above post, our response was to show [...]

I love this article on MediaPost.
Combining Online Display Media and Search is what got us started – a kernel of an idea that could be a big one. The only part missing in the MediaPost article is the intrinsic consumer utility. The Open IMU wraps it all up: Display + Utility + Search + [...]