The Open Agenda

Yesterday MediaPost published article called “Bigger isn’t always better”.
The article cites a study conducted by web measurement firm Compete that compared standard 300 x 250 with a 300 x 600.. Both ads ran the same content. What the study found is that the bigger format had a higher CTR whilst the smaller format was more [...]

See some out takes and bloopers from the current “Compare the Meerkat” campaign..developed by VCCP

Video Egg recently hosted a session entitled “7 minutes to reinvent the internet”. Just as you guessed, a range of speakers were given 7 minutes to spill their thoughts.
See Troy Young’s vision below:
[http://www.youtube.com/watch?v=JPOf4fYi7NQ]

The WSJ has posted a timely article on the future of online display ads.
In line with our sentiments – the futures looks like new formats and new ways to price them. Out are impression-based models (CPM) and in are performance-based pricing models.
Read my comments below.
All I can say is – about time!
I have to [...]

In this article from Businessweek, Ben Kunz discusses the impact of behavioural targeting on CPMs.
As always, it is our absolute pleasure to retort:
“Sounds a lot like the Emperor’s new clothes to me! There’s no doubt that behavioural targeting has a useful role to play in refining online communications – but let’s first take a deep [...]

Internet advertising continues to buck wider advertising industry trends, with spend rising 17% to £3.3bn in 2008.
Figures released today by the IAB show that the internet was the only marketing medium to experience growth in 2008, with online market share rising to 19.2% as advertisers seek greater accountability and return on investment.
The IAB’s bi-annual [...]

In this article from Media Post, Eric Franchi outlines some intersting reasons as to why we haven’t witnessed a seismic shift from TV to online video.
“Specifically, I wanted to get his take on why we aren’t seeing a seismic shift of budgets from TV to online. The online user base is highly engaged, and there [...]

Today the Guardian announced it is to shut down the printing presses and from now on will be published exclusively via Twitter.

Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular [...]

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

Don’t expect any real insight here!
I have to admit I find this type of research kind of pointless in that it is very vague and subject to extremes of interpretation.
Am I suppose to deduce from this study that banners are more effective than ads with video, whilst on the other hand more people haven’t clicked [...]