Because he was frustrated that plastic beverage bottles could not easily be stacked in a refrigerator, Finnish industrial designer Stephan Linfoss created the donut-shaped bottle. His efforts are a good example of how to reenergize a “mature” product category and effectively tie it to an environmental cause.
Donut-Shaped Plastic Bottles
A Martin Lindstrom Video Report.
It’s a bottle…but not as we know it.
March 12th, 2009 No Comments
Tags: brands · Innovation · Martin Lindstrom · Packaging