The Open Agenda

There is no excerpt because this is a protected post.

Another nail in the coffin of CPM – good!
A few points I would like to add:
- The answer my friends does not lie in less formats or bigger formats.. That’s not a creative solution; in fact it’s rather lazy.
- The answer lies in what we use display for. We need to change both the context [...]

The WSJ has posted a timely article on the future of online display ads.
In line with our sentiments – the futures looks like new formats and new ways to price them. Out are impression-based models (CPM) and in are performance-based pricing models.
Read my comments below.
All I can say is – about time!
I have to [...]

Hi,
There’s a good post over on Big Picture on Advertising: How cheap does online display need to get?
See my comments to Simon’s post….