The Open Agenda

Another nail in the coffin of CPM – good!
A few points I would like to add:
- The answer my friends does not lie in less formats or bigger formats.. That’s not a creative solution; in fact it’s rather lazy.
- The answer lies in what we use display for. We need to change both the context [...]

There’s been a lot of buzz of late concerning Display advertising. This has been going for the past 18 months or so but it does seem as though this time the tone has shifted somewhat, to the point where we have 2 distinct schools of thought: People who believe display is doomed and people who [...]

Here’s further proof that whilst traditional media marketers are bricking themselves, interactive (digital marketing) continues to show solid signs of real growth, despite the economic downturn.
Mark Walsh over at MediaPost’s Online Media Daily has just posted an article from Forrester. It’s good news for interactive marketers.
Forrester Research predicts that interactive marketing spending will hit $25.6 [...]

Open, along with Microsoft Silverlight and Brandwatch buzz monitoring will be presenting technological showcases at the upcoming ‘New Tools and Technologies’ round table, hosted by Econsultancy, on 12th May 2009 (3:30pm – 5:30pm) in London.
As of time of this post, only 3 places remain so get cracking.
Click here for details.