The Open Agenda

Because he was frustrated that plastic beverage bottles could not easily be stacked in a refrigerator, Finnish industrial designer Stephan Linfoss created the donut-shaped bottle. His efforts are a good example of how to reenergize a “mature” product category and effectively tie it to an environmental cause.
Donut-Shaped Plastic Bottles
A Martin Lindstrom Video Report.

Our social media agency “Open” has had a recent spate of approaches from some rather big brands wanting to find out how they might combine the different tools and approaches used in social media through the commissioning of research projects. This is the most refreshing news to us because it shows a willingness to learn [...]