The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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Nike Football Widget

September 15th, 2009 1 Comment

Nice production… but what else can I do with it apart from watch a few clips? I would probably watch each one once unless they were really funny. Widgets need to allow the audience to get involved and mould the brand.
Check out the widget we have produced for Vodafone McLaren Mercedes featuring live telemetry from [...]

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Apple Ads Breathe New Life Into Online Creative

March 31st, 2009 No Comments

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

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Online Publishers Association Members Announce New Display Advertising Units

March 26th, 2009 No Comments

In the latest in the ongoing display media revolution, you might want to read this article on Ad Ops Online.
What is outlined here is very much inline with most of the discussion in this area:
“These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display [...]

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