The Open Agenda

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McLaren won a coveted gold award at the One Show, the ‘Oscars‘ of the marketing and advertising industries, for their new website for 2010. We are pretty chuffed too because it specifically mentions the Vodafone McLaren Mercedes Player, above, which features on the McLaren home page. The VMM Player is built on Open Media platform and can be adserved – it also automatically ports to any social networking platform as well as the desktop.

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F1 lovers and Mclaren fans, check out our widget! Watch the live unavailing of MP4-25 Mclaren F1 car @ 11am UK! Today!

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We are working with AddThis on integrating dynamic embed content in Flash.

OPEN have found the solution for embedding dynamic content in Flash via iGoogle!

Find the solution on the link below!

View the Solution Here!

Interested in what exciting stuff we do with AddThis!?

Contact us!

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CPM is pointless and must go!

Another nail in the coffin of CPM – good!

A few points I would like to add:

- The answer my friends does not lie in less formats or bigger formats.. That’s not a creative solution; in fact it’s rather lazy.

- The answer lies in what we use display for. We need to change both the context and the content of display.

To paraphrase even the boffins at IBM – I kid you not….

“Imagine an advertising world where spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising, and a significant share of advertising is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real-time impact rather than estimated ‘impressions’. Consumers self-select which ads they watch and share preferred ads with peers.”

This ought to give you a clue what the role of display could/should be.

- CPE will be replaced by CPE. What an ‘e’ equals really doesn’t matter. Alll that’s needed is agreement between adv and publisher on what the ‘e’ is. Time spent is a good place to start. Equally relevant could be a ’share’, an ‘install’, ‘content viewed, a ‘registration’ etc

You can read some top line thoughts here - from a presentation given to Ad:Tech London a couple of weeks ago.

See the future of display here: RHS column, half way down the page….Vodafone Mercedes McLaren

Tags:   CPE · CPM · display advertising · display media1 Comment

Enough already about how kids don’t get twitter and won’t use twitter, all is a matter of time.

Take for example:

MySpace: made possible by kids (blew it focusing too much on music however the twitter tie up is smart

Facebook: ditto – made possible kids (a tad older yet from dorm room to every bedroom)

Twitter: for sure

End of story chart courtesy of Silicon Valley Insider – Chart of the Day

Only just discovered this little beauty utility the other day.

https://twitter.com/chartoftheday

http://www.businessinsider.com/chart-of-the-day

Tags:   myspace · Social media · twitterNo Comments.

Coke’s new packaging is a stroke of genius!

Clear, simply and elegant.

No more silly drop shadows, half tints, bubbles etc…

I for one applaud Coke execs for having the balls to keep it simple.

Old pack:

The new pack:

Great summary of the design and a load of comments over at Gedblog and an in-depth analysis ripped from Creative Review here.

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