The Open Agenda

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A graphic of the live telemetry from the 2009 McLaren F1 Car

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

We’ve found that adding a Clearspring widget using their “Add to sidebar” command in Launchpad only embeds it at the default size. If you are not confident with HTML you can use this workaround method to resize Clearsping widgets for the Blogger sidebar.

Step 1
Either click the “Get and Share” button on the Clearspring panel or, [...]

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]

Publishers lead the way in new online display formats

Hi all,
Online advertising doesn’t work. Here at OPEN we think we have created a fix:
Essentially what we have down is to look at the online advertising market…
The display media market is worth $50b by 2010 – according to PwC
Interaction rates average 0.2 % on average across all formats – banners, MPU etc. Some Rich media [...]

Coolafone will swap your old mobile phones for stuff that you want. It might be a the new Kings Of Leon album, a luxury Christmas food hamper or a garden fork. The idea is that you swap your phones for “cool credits” which you can collect and swap for goods. So what have we [...]

Open were shortlisted today by E-Consultancy for their Innovation 2008 Awards in the category of ‘Innovation in Online Advertising’ for our new advertising format Open IMU (Intelligent Media Unit).
Over 230 entries were received so we’re pretty delighted to have been shortlisted.
The OPEN IMU is a new online display media format that is causing quite a [...]