The Open Agenda

Should content owners take a cut of the ad revenue generated by Google Adsense placements next to syndicated news feeds?

There seem to be one or two interesting models developing out there that will put an end to the current recession. One of them is Doc Searls’ ProjectVRM (Vendor Relationship Management), which relies on human nature to prevail, resulting in a fair price that both the buyer and the seller are happy with. I think, [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]

Publishers lead the way in new online display formats

Hi all,
Online advertising doesn’t work. Here at OPEN we think we have created a fix:
Essentially what we have down is to look at the online advertising market…
The display media market is worth $50b by 2010 – according to PwC
Interaction rates average 0.2 % on average across all formats – banners, MPU etc. Some Rich media [...]

Open were shortlisted today by E-Consultancy for their Innovation 2008 Awards in the category of ‘Innovation in Online Advertising’ for our new advertising format Open IMU (Intelligent Media Unit).
Over 230 entries were received so we’re pretty delighted to have been shortlisted.
The OPEN IMU is a new online display media format that is causing quite a [...]

Our social media agency “Open” has had a recent spate of approaches from some rather big brands wanting to find out how they might combine the different tools and approaches used in social media through the commissioning of research projects. This is the most refreshing news to us because it shows a willingness to learn [...]