The Open Agenda

McLaren won a coveted gold award at the One Show, the ‘Oscars‘ of the marketing and advertising industries, for their new website for 2010. We are pretty chuffed too because it specifically mentions the Vodafone McLaren Mercedes Player, above, which features on the McLaren home page. The VMM Player [...]

We are working with AddThis on integrating dynamic embed content in Flash.
OPEN have found the solution for embedding dynamic content in Flash via iGoogle!
Find the solution on the link below!
View the Solution Here!
Interested in what exciting stuff we do with AddThis!?
Contact us!

Grown Up Online Advertising Ad Tech London 2009
View more documents from Open.

Enough already about how kids don’t get twitter and won’t use twitter, all is a matter of time.
Take for example:
MySpace: made possible by kids (blew it focusing too much on music however the twitter tie up is smart
Facebook: ditto – made possible kids (a tad older yet from dorm room to every bedroom)
Twitter: for [...]

There is no excerpt because this is a protected post.

Well, it depends who WE is.
You can read the latest IBM study here on Social Media Today.
See the original post here.
“Imagine an advertising world where … spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and [...]

[http://www.youtube.com/watch?v=nTeevHnWmNQ]

For a little over a year now Open has been vocal opponents of behavioural targeting. It seems now that the industry at large is right behind us.
Last night an interesting article came through from Media Post “Report: Two Out Of Three Web Users Don’t Want Targeted Ads”. Hardly a revelation in our opinion. [...]