Clear, simply and elegant.

No more silly drop shadows, half tints, bubbles etc…

I for one applaud Coke execs for having the balls to keep it simple.

Old pack:

The new pack:

Great summary of the design and a load of comments over at Gedblog and an in-depth analysis ripped from Creative Review here.

[http://www.youtube.com/watch?v=f2mHkQUBEpM]

What a wanker…

It could happen to anyone…..at least their honest…

SHIT CHICKEN

Over the weekend a new search engine is released into public beta – Wolfram.

Named after its creator, the British physicist and mathematician Stephen Wolfram, the free site went public at the weekend and will be launched tonight amid high expectations. What separates it from everything else is an ability to interpret complex questions in everyday language and answer those questions by consulting disparate pieces of information.

So what the hell does that mean I hear you say?

Well, while Google can identify the nearest place for pizza, Wolfram|Alpha is designed to tell you where to get the best pizza. Know that is killer!

“Google searches are really dumb,” according to Dr Kay, an expert in human-computer interaction at the University of Sydney. “They’re using simple words without knowing what they mean.” Wikipedia lists facts but can’t do anything with them. He [Dr Wolfram] can answer queries that take combinations of things across his data, which means he can answer more complex sets of questions than Google can.”

Sounds complicated…..but if I can get a better pizza then it’s worth.

IMHO – the world’s best pizza ia available at Dar Poeta – in Rome.

Inside Mobile has recently released their latest mobile work for Reebok. The campaign is called “Your Reebok”. Under this campaign, Inside Mobile have built a fantastic iphone app.

The app allows users to customise to the nth degree their preferred Reebok trainers. Buy it, share it with a friend and just save it for later.

We’d like to see more social interaction tools – but given the scale of development already live, we’ll forgive Inside for now…

Check it out here

Lovely campaign by Ogilvy Paris….reminds me of Napoleon Dynamite…but no sign of the Liger.

[http://www.youtube.com/watch?v=SbiCmKMigMQ]

This campaign simply goes from strength to strength. Hats off to VCCP for a brilliantly planned and executed campaign.

We eagerly await what’s to come!!

Who else loves this campaign?

Any suggestion for other Shii titles?

[http://www.youtube.com/watch?v=_SXNAtwYMBw]

Philadelphia police and SEPTA officials continued their investigation yesterday into the death of a man in a wheelchair who was struck by a Route 47 bus at Eighth Street and Girard Avenue on Friday afternoon.

Milton Boneta, 61, was crossing Eighth Street in his motorized wheelchair when the bus hit him while making a left turn, police said.

In a tragic twist of fate, police said, Boneta lost a leg in September when a SEPTA bus hit him near the same location. “That’s why he was in a wheelchair,” said Sgt. Lawrence Ritchie of the Accident Investigation Division.

Police were trying to sort out the details of the accident and were interviewing about 35 witnesses, Ritchie said.

The investigation is “far from being over,” he said.

No charges have been filed.

The driver, a 16-year veteran whose name authorities have not released, has been taken off his route but remains at work, SEPTA spokeswoman Jerri Williams said.

“This is a terrible event for everyone,” Williams said yesterday.

She said that SEPTA had not confirmed reports of the earlier accident and that she had no details about it.

About two dozen passengers were on the bus when Boneta was hit shortly after 4 p.m. No one else was injured.

Witnesses said the wheelchair had gotten lodged under the bus and dragged about 100 feet before the bus veered onto the curbless sidewalk and came to a halt.

Boneta was pronounced dead at the scene.

He lived at nearby Ascension Manor, a senior-citizen apartment complex at Franklin and Poplar Streets, witnesses said.