The Open Agenda

Introducing the latest Open IMU: The Vodafone McLaren Mercedes 2009 IMU.

Inside this miracle of online display media you’ll find more utility than a hardware store. The features include:

Hundreds of photos and videos
Exclusive, dynamic news feeds
Information on all the teams and drivers: Vodafone McLaren Mercedes, Ferrari, BMW Sauber, Renault, Toyota, Torro-Rosso Ferrari, Red [...]

All my problems are now solved!

Today the Guardian announced it is to shut down the printing presses and from now on will be published exclusively via Twitter.

Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

A great article by Hernan Lopez; President of Fox Networks and Chief Operating Officer of Fox International Channels.
Below is our response:
I think you have drawn up a very interesting analogy here: comparing trade promotion with search. Search works best when capitalising on latent brand awareness – but it is creating the brand awareness in the [...]

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]

So the latest stats from ADTECH (not to be confused with Ad:Tech) are in. Makes for pretty dismal, albeit predictable reading.
Here’s how it looks:

Mobile ad banners generate a much higher click through rate. No doubt this is due to the minuscule amount of inventory and pages on mobile, like looking at the internet 10 years [...]