The Open Agenda

All my problems are now solved!

Last week Ashton Kutcher beat off CNN (not literally) to be the first twit to receive 1,000,000 followers. Just how did he manage this feat?
Of course being a celebrity was just the starting point. We’re pleased to reveal that good old Ashton turn to old school marketing in a big way. On the eve of [...]

Today the Guardian announced it is to shut down the printing presses and from now on will be published exclusively via Twitter.

Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Publishers lead the way in new online display formats

Our social media agency “Open” has had a recent spate of approaches from some rather big brands wanting to find out how they might combine the different tools and approaches used in social media through the commissioning of research projects. This is the most refreshing news to us because it shows a willingness to learn [...]