The Open Agenda

Internet advertising continues to buck wider advertising industry trends, with spend rising 17% to £3.3bn in 2008.
Figures released today by the IAB show that the internet was the only marketing medium to experience growth in 2008, with online market share rising to 19.2% as advertisers seek greater accountability and return on investment.
The IAB’s bi-annual [...]

In this article from Media Post, Eric Franchi outlines some intersting reasons as to why we haven’t witnessed a seismic shift from TV to online video.
“Specifically, I wanted to get his take on why we aren’t seeing a seismic shift of budgets from TV to online. The online user base is highly engaged, and there [...]