The Open Agenda

Yesterday MediaPost published article called “Bigger isn’t always better”.
The article cites a study conducted by web measurement firm Compete that compared standard 300 x 250 with a 300 x 600.. Both ads ran the same content. What the study found is that the bigger format had a higher CTR whilst the smaller format was more [...]

Over at Businessweek, Ben Kunz keeps the debating going surrounding online ad pricing models with his latest post “A Pricing Revolution Looms In Online Advertising”.
As in previous posts, Ben’s article focuses on the downward threat to pricing that demographic profiling and behavioural targeting technologies present.
Marketers can use these tools to reduce online ad costs dramatically. [...]

As you have probably heard, the European Commission is to file suit against the UK after government officials failed to act against the controversial Phorm advertising system.
We already posted a few articles on this blog relating to behavioural targeting. Our stance remains unchanged. Behavioural targeting fails to address 2 fundamental issues:
1) It doesn’t not [...]

Internet advertising continues to buck wider advertising industry trends, with spend rising 17% to £3.3bn in 2008.
Figures released today by the IAB show that the internet was the only marketing medium to experience growth in 2008, with online market share rising to 19.2% as advertisers seek greater accountability and return on investment.
The IAB’s bi-annual [...]

In this article from Media Post, Eric Franchi outlines some intersting reasons as to why we haven’t witnessed a seismic shift from TV to online video.
“Specifically, I wanted to get his take on why we aren’t seeing a seismic shift of budgets from TV to online. The online user base is highly engaged, and there [...]

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

Don’t expect any real insight here!
I have to admit I find this type of research kind of pointless in that it is very vague and subject to extremes of interpretation.
Am I suppose to deduce from this study that banners are more effective than ads with video, whilst on the other hand more people haven’t clicked [...]

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]