The Open Agenda

There’s been a lot of buzz of late concerning Display advertising. This has been going for the past 18 months or so but it does seem as though this time the tone has shifted somewhat, to the point where we have 2 distinct schools of thought: People who believe display is doomed and people who [...]

Online Display Ads are doomed.

Over at Businessweek, Ben Kunz keeps the debating going surrounding online ad pricing models with his latest post “A Pricing Revolution Looms In Online Advertising”.
As in previous posts, Ben’s article focuses on the downward threat to pricing that demographic profiling and behavioural targeting technologies present.
Marketers can use these tools to reduce online ad costs dramatically. [...]

As you have probably heard, the European Commission is to file suit against the UK after government officials failed to act against the controversial Phorm advertising system.
We already posted a few articles on this blog relating to behavioural targeting. Our stance remains unchanged. Behavioural targeting fails to address 2 fundamental issues:
1) It doesn’t not [...]

Should content owners take a cut of the ad revenue generated by Google Adsense placements next to syndicated news feeds?