Online Display Ads are doomed.
Entries Tagged as 'Metrics'
Display Ad CPM rates will never recover
May 1st, 2009 6 Comments
Tags: CPM · Online advertising metrics
After the drive to site volcano explodes
March 31st, 2009 2 Comments
There seem to be one or two interesting models developing out there that will put an end to the current recession. One of them is Doc Searls’ ProjectVRM (Vendor Relationship Management), which relies on human nature to prevail, resulting in a fair price that both the buyer and the seller are happy with. I think, [...]
Tags: click-through rates · online advertising · Social media