The Open Agenda » Facebook applications http://www.thisisopen.com/blog New advertising models and formats for a brave new digital world...and a few things we like Fri, 16 Jul 2010 16:25:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Will the real Philippe Starck please stand up! http://www.thisisopen.com/blog/2009/03/will-the-real-phillippe-starck-please-stand-up/ http://www.thisisopen.com/blog/2009/03/will-the-real-phillippe-starck-please-stand-up/#comments Tue, 24 Mar 2009 11:35:53 +0000 Joe Hoyle http://www.thisisopen.com/blog/?p=400 philippe-starck-portraitWe’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

]]> http://www.thisisopen.com/blog/2009/03/will-the-real-phillippe-starck-please-stand-up/feed/ 0 The new mydeco Design Box (Version 1.2) http://www.thisisopen.com/blog/2009/03/mydeco-design-box-v12/ http://www.thisisopen.com/blog/2009/03/mydeco-design-box-v12/#comments Wed, 18 Mar 2009 15:16:15 +0000 Joe Hoyle http://www.thisisopen.com/blog/?p=322 The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design products to browse through by clicking on the “More top 10 products” button.

However, there are a few new features:

  1. The images auto-scroll form the start to
  2. You get the name and the price of the product upfront rather than having to click on the image
  3. You can expand the information box to show more information about the product
  4. There’s a new sale price field, so you could see £’s slashed off the price of many products very soon
  5. As I said, it’s small enough to be ad-served and we hope to stream video into it in the near future

If you have any comments, good or bad, please spend a moment to type them in below.

]]> http://www.thisisopen.com/blog/2009/03/mydeco-design-box-v12/feed/ 2 OPEN shortlisted for “Innovation in Online Advertising” at the inaugural e-consultancy innovation awards http://www.thisisopen.com/blog/2008/11/award-innovation-in-online-advertising/ http://www.thisisopen.com/blog/2008/11/award-innovation-in-online-advertising/#comments Mon, 17 Nov 2008 21:16:03 +0000 Joshua Rex http://www.thisisopen.com/blog/?p=110 Open were shortlisted today by E-Consultancy for their Innovation 2008 Awards in the category of ‘Innovation in Online Advertising’ for our new advertising format Open IMU (Intelligent Media Unit).

Over 230 entries were received so we’re pretty delighted to have been shortlisted.

The OPEN IMU is a new online display media format that is causing quite a stir – and rightly so.  Click through rates are more than 23% and average time spent more than 3 mins across all platforms on the current campaign.

When one considers that average click through rates across all formats are 0.25% (that almost ZERO!) the OPEN IMU really is a genuine innovation.

And this is only the tip of the iceberg…..stay tuned for more game changing info..

See the nominations for the e-consultancy innovation awards 2009 here:

http://www.e-consultancy.com/awards/shortlist.asp

Joshua Rex

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