The Open Agenda

Here’s further proof that whilst traditional media marketers are bricking themselves, interactive (digital marketing) continues to show solid signs of real growth, despite the economic downturn.
Mark Walsh over at MediaPost’s Online Media Daily has just posted an article from Forrester. It’s good news for interactive marketers.
Forrester Research predicts that interactive marketing spending will hit $25.6 [...]

Last week Ashton Kutcher beat off CNN (not literally) to be the first twit to receive 1,000,000 followers. Just how did he manage this feat?
Of course being a celebrity was just the starting point. We’re pleased to reveal that good old Ashton turn to old school marketing in a big way. On the eve of [...]

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

Performance Based Online Advertising Pricing overtakes Impression Based models

There seem to be one or two interesting models developing out there that will put an end to the current recession. One of them is Doc Searls’ ProjectVRM (Vendor Relationship Management), which relies on human nature to prevail, resulting in a fair price that both the buyer and the seller are happy with. I think, [...]

In this great article by By Benjamin J. Romano
Microsoft thinks the advertising business model for traditional media — those venues where advertisers still channel most of their spending — will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web comes to the fore.

If you stay still you die. In the coming months and years ahead who will win the fight for survival in the ever changing media landscape?
Regardless of whether you are a media distributor, content owner or agency, profound change is upon us all.
Digital is perhaps finally coming of age. Direct Marketing/ROI driven communications and traditional brand [...]

In the IBM Beyond Advertising Study, 63% of respondents planned to increase advertising spending in interactive/online marketing channles, compared to 65% who expect to decrease traditional advertising spending and 59% who plan to decrease in traditional marketing channels.

A great article by Hernan Lopez; President of Fox Networks and Chief Operating Officer of Fox International Channels.
Below is our response:
I think you have drawn up a very interesting analogy here: comparing trade promotion with search. Search works best when capitalising on latent brand awareness – but it is creating the brand awareness in the [...]

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]