The Open Agenda

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Hello,
Here is a an abstract from a recent study by IBM: “Beyond advertising: Choosing a strategic path to the digital consumer.”
Yes, even the boffins at IBM have an extremely valuable point of view – more value perhaps that many industry commentators from directly within media and Entertainment.
Thanks to Michael Gass for bringing it to [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.

The new mydeco Design Box was released today. It’s built on our latest release of Open SUITE and we’re pretty pleased with it. We’ve managed to get the initial load time well under 40k so that it can be ad-served as if it were an MPU. There are still ten themes of top 10 design [...]

Coolafone will swap your old mobile phones for stuff that you want. It might be a the new Kings Of Leon album, a luxury Christmas food hamper or a garden fork. The idea is that you swap your phones for “cool credits” which you can collect and swap for goods. So what have we [...]

Open were shortlisted today by E-Consultancy for their Innovation 2008 Awards in the category of ‘Innovation in Online Advertising’ for our new advertising format Open IMU (Intelligent Media Unit).
Over 230 entries were received so we’re pretty delighted to have been shortlisted.
The OPEN IMU is a new online display media format that is causing quite a [...]

Our social media agency “Open” has had a recent spate of approaches from some rather big brands wanting to find out how they might combine the different tools and approaches used in social media through the commissioning of research projects. This is the most refreshing news to us because it shows a willingness to learn [...]

Here’s my latest letter to marketing week:
It appears that this special report only published half the headline. Surely the full copy should have read “Keeping one step ahead – taking two steps backwards”.
Online advertising models have been by and large appallingly dismal at responding to or keeping up with changes in internet usage and behaviour.  [...]