The Open Agenda

There is no excerpt because this is a protected post.

Another nail in the coffin of CPM – good!
A few points I would like to add:
- The answer my friends does not lie in less formats or bigger formats.. That’s not a creative solution; in fact it’s rather lazy.
- The answer lies in what we use display for. We need to change both the context [...]

Coke’s new packaging is a stroke of genius!
Clear, simply and elegant.
No more silly drop shadows, half tints, bubbles etc…
I for one applaud Coke execs for having the balls to keep it simple.
Old pack:

The new pack:

Great summary of the design and a load of comments over at Gedblog and an in-depth analysis ripped from Creative Review [...]

Introducing the latest Open IMU: The Vodafone McLaren Mercedes 2009 IMU.

Inside this miracle of online display media you’ll find more utility than a hardware store. The features include:

Hundreds of photos and videos
Exclusive, dynamic news feeds
Information on all the teams and drivers: Vodafone McLaren Mercedes, Ferrari, BMW Sauber, Renault, Toyota, Torro-Rosso Ferrari, Red [...]

Lovely campaign by Ogilvy Paris….reminds me of Napoleon Dynamite…but no sign of the Liger.
[http://www.youtube.com/watch?v=SbiCmKMigMQ]

See some out takes and bloopers from the current “Compare the Meerkat” campaign..developed by VCCP