About
TODAY, THE DISTINCTIONS BETWEEN ADVERTISING AND MARKETING HAVE BLURRED. New forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of traditional advertising. Digital consumers are increasingly in control of their media experience and advertisers shifting their spend to more interactive and more measurable formats.
Brands must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. To adapt and succeed content owners, media distributors and agencies need to build a new set of capabilities now:
- Cross-platform innovation
- Greater insights
- Open collaboration
- Digital processes.
This blog is a collection of musings that interest us. Whilst most entries concern topics close to our business, you’ll also find entries from far a field that have grabbed our attention. We hope they grab yours too!
A little about us….
Open is an award winning online performance based marketing agency. We operate across the three biggest growth areas of marketing today: online display advertising, social media and natural search optimisation.
Established in September 2008, we build and deploy advertising campaigns centred around a proprietary, ground breaking display-media broadcast platform, called Open SUITEâ„¢, which harnesses the power of social media distribution and search engine optimisation.
CONTACT DETAILS
This Is Open Limited
7 Royalty Studios
105 Lancaster Road
London W11 1QF
DD. +44 (0)20 7985 9827
You can also contact us here