Nice production… but what else can I do with it apart from watch a few clips? I would probably watch each one once unless they were really funny. Widgets need to allow the audience to get involved and mould the brand.
Check out the widget we have produced for Vodafone McLaren Mercedes featuring live telemetry from the cars and lots more. Users will be able to upload their own content to widget and vote on it very soon…
So far it has notched up nearly 20 million views at an interaction rate of 20%.
How did we do it? Contact us to find out.
Tags: Add new tag · advertising formats · Interactive Advertising · Nike · Widgets1 Comment
1 response so far ↓
I built this, so it interesting to see it commented upon and i hear ya, i agree its true, widgets should engage the user a lot more beyond the initial incentive. However that doesn't mean all widgets should engage the user, i quite like the fact this sits quietly on the page showing the latest video releases from the NikeFootball website. Clearspring, who provided the platform were great, and i really like what they offer you in terms of propagating this through the web. Cheerio