The Open Agenda

More good news for practitioners of real online advertising…..not going to say I told you so…..
Behavioural targeting company NebuAd effectively shuttered on Friday, according to court documents.
Himmelfarb, of the law firm KamberEdelson, represents more than a dozen Web users who sued NebuAd in November for allegedly violating their privacy by purchasing information about their [...]

Just found this over on Econsultancy:
Brandscaping
This just makes me shudder. I see an increasing number of CVs with this on, so I think the universities offering marketing degrees have really embraced it. People also seem to mean different things by this word, from redesigning rooms to fit a corporate image, to designing an identity for [...]

Yesterday MediaPost published article called “Bigger isn’t always better”.
The article cites a study conducted by web measurement firm Compete that compared standard 300 x 250 with a 300 x 600.. Both ads ran the same content. What the study found is that the bigger format had a higher CTR whilst the smaller format was more [...]