The Open Agenda

Over at Businessweek, Ben Kunz keeps the debating going surrounding online ad pricing models with his latest post “A Pricing Revolution Looms In Online Advertising”.
As in previous posts, Ben’s article focuses on the downward threat to pricing that demographic profiling and behavioural targeting technologies present.
Marketers can use these tools to reduce online ad costs dramatically. [...]

We love this idea! Beyond a great spoof – someone must develop these games!
Any suggestion for other Shii titles?
[http://www.youtube.com/watch?v=_SXNAtwYMBw]

This weather is depressing. #

Great story here about Ric Richardson, a prolific Aussie inventor, who has just been awarded $537 million damages from Microsoft, after a US jury found the software giant had stolen his technology.
Ric however is no one trick pony. He inadvertently invented the BMX bike and ‘Shade Savers’ – those pesky little cords you attach to [...]

Very sad…
Philadelphia police and SEPTA officials continued their investigation yesterday into the death of a man in a wheelchair who was struck by a Route 47 bus at Eighth Street and Girard Avenue on Friday afternoon.
Milton Boneta, 61, was crossing Eighth Street in his motorized wheelchair when the bus hit him while making a left [...]

Last week Ashton Kutcher beat off CNN (not literally) to be the first twit to receive 1,000,000 followers. Just how did he manage this feat?
Of course being a celebrity was just the starting point. We’re pleased to reveal that good old Ashton turn to old school marketing in a big way. On the eve of [...]

A few pictures from the current AC/DC “Rock ‘n Roll Train” tour.
Saw the gig on Tuesday at London’s 02 – amazing!
Photo’s courtesy of AC/DC’s hardest banging fan Jürgen Kellner
ROCK ON BROTHER!

A new campaign has just broken for the RSPCA in Australia, courtesy of George Patterson Y&R agency in Brisbane.
It’s a well known fact that for some mysterious, subconscious reason pets more often than not strike a remarkable resemblance to their owners. How many dogs have you seen that look like their owners? Well, the RSPCA [...]

As you have probably heard, the European Commission is to file suit against the UK after government officials failed to act against the controversial Phorm advertising system.
We already posted a few articles on this blog relating to behavioural targeting. Our stance remains unchanged. Behavioural targeting fails to address 2 fundamental issues:
1) It doesn’t not [...]