The Open Agenda

Just came across a great article on Epigonic.

A quick response:

We’ve given much though to the display media problem. Bottom line is that display media never worked. We, among others, are creating display formats that do work: formats that combine display utility with organic distribution and search optimisation. We predict a long overdue move towards pull based ad formats that users opt-in to. What we need to do is give the pundit a utility that has value and integrate brand advertising within. As for revenue models: CPM is good for generating footfall but does nothing to drive engagement – hence it really is unaccountable. Cost Per Engagement and Rev shares will be the future. Take a look at the latest format we have developed for mydeco.com

http://www.thisisopen.com/blog/2009/03/mydeco-design-box-v12/

All the content is intelligent and dynamically managed. Publishers are on selling the format which creates additional revenue streams.

A glimpse of the future….

http://thisisopen.com

Tags:   advertising formats · online advertising · open imu · Social mediaNo Comments