Nice little article over on Fuel for Thought., writtten by Tim Williams, President of the Ignition Group and author of Take a Stand for Your Brand
In a meeting with a major publisher yesterday we were asked how we compare to our competition. In a similar vein to the above post, our response was to show how we DON’T compare. The majority of agencies in our chosen space are focused on ‘dressing up’ display media with the same old intention – create a click through. Rich Media sexed up!
The Open IMU™ format was built from the ground up with very different intentions at heart. It has been designed to seamlessly integrate utility into display, thereby generating a captive audience that opts-in to repeat interaction. Whilst we can and do drive to site at the appropriate moment of truth, this is a fundamentally unique approach.
On the latest campaign for mydeco we are achieving the following results:
Across all platforms: online media, blogs, social networks and Internet start pages, the format is delivering the following. The interaction rate is more than 21%. The average CTR is more than 10%. The average number of clicks per view is more than 8. The average time spent is more than 1 minute.
Pull consumers in rather than pushing them away is the future…
Tags: advertising formats · online advertising · open imu · Social media · WidgetsNo Comments
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