The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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Improving Online Display Advertising

March 16th, 2009 by Joshua Rex

Here’s a good article we came across from Revenue TwoPointZero

We here at Open agree whole heartedly that existing online display formats don’t work. In fact we’d go as far as to say they never worked. The newspaper analogy is a good. Existing display formats are basically ‘print ads’ ported online.

We have developed a new format that we believe shakes things up a little. The results from our first campaigns are very encouraging.

Online display ad formats should serve to open up a conversation with users – not simply shout at them.

Online display ads should be dynamic and contextual.

Online display ads should be performance based and accountable.

Let’ see where the next generation of online display media takes us.

Cheers,

Josh

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2 responses so far ↓

  • 1 Jujlia Vona Mar 23, 2009 at 17:05

    I agree with your assessment / the important characteristics of online display ads. You say you have “developed a new format” of online display advertising. What is this new format?

  • 2 Joshua Rex Mar 23, 2009 at 17:32

    Hi Jujlia,

    Thanks for your comment. The new format is called the Open IMU – Intelligent Media Unit. It combines display media functionality with widget interactivity, social media distribution and natural seo.

    It’s intelligent because it knows where it is and delivers contextual, dynamic content.

    Take a look at a recent example. This is being ad served across multiple networks…

    http://www.thisisopen.com/blog/2009/03/mydeco-design-box-v12/

    Kind regards,

    Joshua