The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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Apple Ads Breathe New Life Into Online Creative

March 31st, 2009 No Comments

Nice article from Ad Age Digital. You can read the article here.
In case you haven’t seen the Apple Synched banner, check out the video below.

It’s nice creative – fit for form.
These are great examples of great online creative – it’s no surprise to see this work emanating from Lee’s shop.
But let’s not get ahead of [...]

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Which Online Ads Get Attention?

March 31st, 2009 No Comments

Don’t expect any real insight here!
I have to admit I find this type of research kind of pointless in that it is very vague and subject to extremes of interpretation.
Am I suppose to deduce from this study that banners are more effective than ads with video, whilst on the other hand more people haven’t clicked [...]

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Twitter Updates for 2009-03-31

March 31st, 2009 No Comments

Took sick Mac to Genius Bar today. As suspected, dodgy graphics card. ATI Radeon X1900 V1 is no good. Apple will replace it. #
Twitter tools seems to have broken on Wordpress. Password not working but it is correct. Any advice? #

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Performace-Based Pricing Models Overtake Impression-Based

March 31st, 2009 1 Comment

Performance Based Online Advertising Pricing overtakes Impression Based models

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Google Earth inspires the naughtiness in all of us..

March 31st, 2009 1 Comment

This is what an 18-year-old boy will do if you leave him home alone with a large can of white paint.

According to DListed:
After watching a documentary on Google Earth, 18-year-old Rory McInnes of England was inspired to spend 30-minutes painting a true-to-size homage to Prince Hot Ginge’s peen (I wish) on the roof of his [...]

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After the drive to site volcano explodes

March 31st, 2009 2 Comments

There seem to be one or two interesting models developing out there that will put an end to the current recession. One of them is Doc Searls’ ProjectVRM (Vendor Relationship Management), which relies on human nature to prevail, resulting in a fair price that both the buyer and the seller are happy with. I think, [...]

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