The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

The Open Agenda header image 5

The Resurgence of Online Display Advertising

March 25th, 2009 No Comments

Display ad formats are being forced to evolve very quickly, which is good news. It’s nonsense to suggest that display advertising is going to disappear from our screens completely. In fact, I would suggest that we are going to see more of it. Just yesterday You Tube announced that they are testing new bigger ad [...]

Tags:

Unlevel the Playing Field

March 25th, 2009 No Comments

Nice little article over on Fuel for Thought., writtten by Tim Williams, President of the Ignition Group and author of Take a Stand for Your Brand
In a meeting with a major publisher yesterday we were asked how we compare to our competition. In a similar vein to the above post, our response was to show [...]

Tags:   · · · ·