The Open Agenda

I love this article on MediaPost.
Combining Online Display Media and Search is what got us started – a kernel of an idea that could be a big one. The only part missing in the MediaPost article is the intrinsic consumer utility. The Open IMU wraps it all up: Display + Utility + Search + [...]

….or so says Jason Calacanis, founder and CEO at Mahalo, in this article.
Really depends on how you look at it:
Here’s a radical idea! What if a brand brought a consumer entertainment and utility, instead of trying to invade a social space with advertising?
Here at Open, we are using display media to deliver utility, fun and [...]

In this article from MediaPost online ad spending will probably fall 8%-9% in 2009, according to Dr. Paul Kedrosky, an economist and the editor of Infectious Greed, a financial blog — but that looks good compared to the rest of the media.
With a fall in spend, let’s hope advertisers and publishers alike push aggressively [...]

We’re not sure if he’s the real Philippe Starck but he made a nice comment about the latest IMU (display ad/app) we’ve produced for mydeco.