The Open Agenda

There seems to be a team of twerps trawling blogs for spelling and grammatical erors. Whilst we appreciate this, it doesn’t really help the conversation! However, if you would like to become an unpaid editor we are happy to provide you with a login. Apply by leaving a well structured comment underneath this post.

Google: Is street view a step too far?

Just came across a great article on Epigonic.
A quick response:
We’ve given much though to the display media problem. Bottom line is that display media never worked. We, among others, are creating display formats that do work: formats that combine display utility with organic distribution and search optimisation. We predict a long overdue move towards pull [...]

A great article by Hernan Lopez; President of Fox Networks and Chief Operating Officer of Fox International Channels.
Below is our response:
I think you have drawn up a very interesting analogy here: comparing trade promotion with search. Search works best when capitalising on latent brand awareness – but it is creating the brand awareness in the [...]