Here’s a good article we came across from Revenue TwoPointZero
We here at Open agree whole heartedly that existing online display formats don’t work. In fact we’d go as far as to say they never worked. The newspaper analogy is a good. Existing display formats are basically ‘print ads’ ported online.
We have developed a new format [...]
Improving Online Display Advertising
March 16th, 2009 2 Comments
Tags: advertising formats · online advertising · open imu · Social media