The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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Improving Online Display Advertising

March 16th, 2009 2 Comments

Here’s a good article we came across from Revenue TwoPointZero
We here at Open agree whole heartedly that existing online display formats don’t work. In fact we’d go as far as to say they never worked. The newspaper analogy is a good. Existing display formats are basically ‘print ads’ ported online.
We have developed a new format [...]

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