The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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BBC Good Food Widget

February 5th, 2009 by Joshua Rex

We like the idea of serving up recipes in widgets. There is definitely a utility here and it’s something people are likely to share with each other in social networks. Maybe a bit of video would deliver a bit more engagement…

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  • 1 Sebastian Mysko Mar 4, 2009 at 18:55

    I think this is an excellent idea! If it took off, can you imagine how many people would check their ‘food widget’ at lunch time for daily inspiration – and then like you say – share with others.