The Open Agenda

New advertising models and formats for a brave new digital world…and a few things we like

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Entries from February 2009

BBC Good Food Widget

February 5th, 2009 1 Comment

We like the idea of serving up recipes in widgets. There is definitely a utility here and it’s something people are likely to share with each other in social networks. Maybe a bit of video would deliver a bit more engagement…

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Making online display media advertising work….finally

February 2nd, 2009 1 Comment

Hi all,
Online advertising doesn’t work. Here at OPEN we think we have created a fix:
Essentially what we have down is to look at the online advertising market…
The display media market is worth $50b by 2010 – according to PwC
Interaction rates average 0.2 % on average across all formats – banners, MPU etc. Some Rich media [...]

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