The Open Agenda

Open were shortlisted today by E-Consultancy for their Innovation 2008 Awards in the category of ‘Innovation in Online Advertising’ for our new advertising format Open IMU (Intelligent Media Unit).

Over 230 entries were received so we’re pretty delighted to have been shortlisted.

The OPEN IMU is a new online display media format that is causing quite a stir – and rightly so.  Click through rates are more than 23% and average time spent more than 3 mins across all platforms on the current campaign.

When one considers that average click through rates across all formats are 0.25% (that almost ZERO!) the OPEN IMU really is a genuine innovation.

And this is only the tip of the iceberg…..stay tuned for more game changing info..

See the nominations for the e-consultancy innovation awards 2009 here:

http://www.e-consultancy.com/awards/shortlist.asp

Joshua Rex

Tags:   advertising formats · online advertising · open imu1 Comment